Google Analytics
We use Google Analytics, a tool provided by Google LLC, to analyze traffic on our website and improve user experience.
Google Analytics uses cookies to collect anonymous statistical data, such as:
- the source of website entry,
- time spent on the website,
- visited subpages,
- type of device and browser.
Consent for Data Processing
Google Analytics operates based on user consent in accordance with GDPR requirements. Upon their first visit, users can choose to accept or reject analytics cookies. This consent can be modified at any time in browser settings or through our cookie management tool [link to cookie settings, if available].
Google Consent Mode
If a user does not consent to analytical cookies, Google Analytics may still collect basic anonymized data without using cookies.
Who Processes the Data?
Data collected by Google Analytics is processed by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google may store data on servers outside the European Economic Area (EEA). The company complies with data transfer regulations, such as Standard Contractual Clauses. For more details on Google’s data processing, please refer to their privacy policy: https://policies.google.com/privacy
How to Block Google Analytics?
If you do not want Google Analytics to collect your data, you can:
- Decline analytical cookies in our cookie banner,
- Change your browser settings to block cookies,
- Use a browser add-on to disable Google Analytics: https://tools.google.com/dlpage/gaoptout
Google AdSense
We use Google AdSense, a service provided by Google LLC, to display ads on our website. Google AdSense may use cookies and other tracking technologies to show personalized or non-personalized ads based on user behavior and preferences.
What Data is Collected?
Google AdSense may collect information such as:
- User's interactions with advertisements,
- IP address and device information,
- Estimated geographic location,
- Interests and browsing behavior.
Consent for Personalized Ads
Under GDPR, users in the European Economic Area (EEA) must provide explicit consent for personalized advertising. Upon visiting our website, users will be given the choice to:
- Accept personalized ads,
- Accept only non-personalized ads,
Non-personalized ads do not use cookies for targeting but may still be displayed based on the content of the page.
Who Processes the Data?
Google AdSense is managed by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data may be transferred outside the EEA under Standard Contractual Clauses. For more details, please review Google's AdSense privacy policy:https://policies.google.com/technologies/ads.
How to Manage Ad Preferences?
Users can manage their ad preferences by:
- Adjusting settings via our cookie banner,
- Changing Google Ad settings: https://adssettings.google.com,
- Installing a browser extension to opt out of Google Ads tracking: https://support.google.com/ads/answer/7395996.